Planning is about deciding organisation’s goals. Managers think and agree on specific goals and actions. Planning is also about identifying strategies for achieving the goals. Planning is considered as the primary function, because it provides the basis for all other three activities.
• Planning involves short-term and long-term.
• Planning provides directions for the activities of the organisation and coordinate the efforts of various departments.
• Planning is aimed at making an organisation work more efficiently towards the achievement of goals.
• For example, when a manager decides to increase the sales by 15 per cent during the next 12 months by introducing new range of products is involved in planning.
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