What is the objective of promotion?
It is to:
Remind, Inform & Persuade (R,I,P)
Step 1) Determine Promotional Objectives
Step 2) Identify Target Market
Step 3) Plan the Budget
Step 4) Establish the Budget
Step 5) Develop the Promotional Program
Step 6) Implement
Step 7) Collect and Measure performance
Step 8) Evaluate
If you know something, act on it. It is better to burn out than it is to rust.
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