This keyword or phrase is important to you because through the search engine, it is where they found your website or blog. This keyword or phrase is ultimately is your blueprint of your new product or which you are fine tuning your existing product.
Use can do your keyword research using tools like Google Keyword Tool to find keywords on the topic you wan to write about. Then, pick out keywords that are in high demand and being searched by people online. These are keywords that people are going to type when they are searching for information online.
Do not pick keywords which are low in searches as this will make your article less likely searched on the search engines
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