DM -Segmentation strategies part 4 (List brokers,compilers & managers)

List brokers rent list on behalf of list owners. The vast majority of all list rentals are made through brokers. The list renter pays a fee to the list broker for the use of a list and the list owner receives that payment less the commission that the list broker takes for its services.

List brokers know about
- what lists are available
- how the list tend to perform
- how can they be best used
List compilers create lists from such sources as census data, telephone directories, facebook, social networking sites and other information. They then organize those lists into groups of people or businesses having similar or common characteristics, such as households with above average incomes or businesses with more than one million employees.
List managers represent the interest of list owners. They interact with list brokers and keep track of all aspects of the process relevant to the owner.Compared to list brokers, list managers are more likely to recommend only the lists they manage.