Basic aspects of culture

Basic aspects of culture:
It is not innate, but learned.The various facets of culture are interrelated - touch a culture in one place and everything is affected.It is shared by group members, and defines boundaries between different groups.Edward T. Hall, Beyond Culture (1977).
Social and cultural influences on the international buyer
• Cultural differences
– language, spoken and silent
– mental processes and learning
– values and norms
– rewards and recognition
• Type of buyer behaviour
– consumer
– business
– government
• The influence of others in the buying process
• decision-making unit
• family
• peers
• SLEPT influences on buyer behaviour
• Specific cultural influences
– religion
– education
– family
– reference groups
• The influence of the market
– distribution channels
– manufacturer
– service provider