A list is a collection of addresses and names of customers and prospects who could be the target of an offer. List information is usually stored in a database. The list are either classified as a compiled list or response list.
Compiled lists– are put together from numerous sources and sold by list marketing companies. These compilations are derived from various sources or smaller lists with a common characteristics.This is because compiled list do not necessarily include mail-order or telemarketing buyers, they may not be as responsive to telemarketing or mail solicitations. However, they are valuable to direct marketers in that they allow firms to reach large numbers of people.
Response lists – are based on the product or service interests of the person on the list. The names on such a list come from companies that have done business with particular group of customers and know about their service orproduct interests
No comments:
Post a Comment